Project Description


House of Fraser, one of the UK’s biggest department stores, introduced the Cheryl Duncan Trophy 10 years ago.

D&G Group were honoured to be awarded the event agency contract in 2010 and have continued to work alongside House of Fraser to deliver their high-profile annual charity event. Together we created a winning formula and have worked closely with the high-street powerhouse to energise and innovate their already successful charity day.

As the events have progressed throughout the years, we worked hard to secure top UK entertainment ensuring a once in a lifetime experience for House of Fraser suppliers. The event continues to sell out and to date we have raised just shy of a staggering £2 million.


"House of Fraser has, over the last three years, utlised the talents of the team at D&G Partners to ensure fantastic success of its ‘House of Fraser Annual Charity Event’. We fully intend to continue and indeed build on this excellent relationship."

Simon Duncan, Director of External Business, House of Fraser